AUREE®
Our Mission in Action
At Apuree, everything we do stems from a simple belief: what we take from the earth, we must also honor. This respect isn't just reflected in our pure product formulations; it extends to our profound commitment to our community and the environment.We deeply understand that true success lies in using our growth to empower and give back to the communities we serve.
Philanthropy
Apuree® holds a deep belief that our planet is just as important as our customers, deserving of our utmost respect and protection. We are proud to be a member of 1% for the Planet, committing at least 1% of our annual sales to support global environmental protection projects. This year, we further solidified our commitment by launching the Shopping Gives initiative, pledging to donate at least 1% of product sales to charitable organizations that are making a positive impact on our planet and its inhabitants. As a testament to our dedication to social and environmental responsibility, we have earned the Certified B Corporation designation. Apuree® prioritizes the well-being of our customers and the planet over mere profit, striving to create a sustainable and positive impact on the world around us.
Community Program
Apuree® is thrilled to announce its upcoming partnership with ASNAPP, an NGO in West Africa, and Trade-MarkAfrica, a trade development agency. This exciting collaboration aims to unlock new applications and economic value for traditional botanicals, such as avocados, while promoting more sustainable agricultural practices. By incorporating these powerful and untapped ingredients into our products, we will not only enhance our formulations but also create employment opportunities for local communities.
Women Helps Women
In Ghana, 28% of the population lives below the international poverty line. Over 60% of working women are employed in agriculture, many of whom engage in time-consuming and labor-intensive tasks, often with little or no pay. Apuree®, in partnership with Women's Earth Alliance, is empowering local women to join the Apuree® avocado farming initiative, providing them with opportunities to achieve self-worth and financial independence.
Championing the LGBTQ Community
At Apuree®, we believe in the power of self-expression and individuality. We are committed to amplifying the voices of the LGBTQ community and supporting all individuals within this diverse group. Our vibrant and gender-neutral nail colors are designed to empower LGBTQ individuals to embrace their unique identities and express themselves freely.
Supporting Athletes' Career Development
Apuree® partners with charitable organizations such as Athletes for Hope, AIA, Athletes Unlimited, and A+C Foundation to advance athletes' careers. We are dedicated to empowering athletes through a spirit of social entrepreneurship, walking alongside them to aid in their holistic growth and development, helping them evolve into well-rounded and outstanding sports professionals.