Clean Standards
At Apuree, "clean" is not just a label; it's our founding principle. We believe in ultimate transparency and are dedicated to empowering our community, allowing every consumer to make the safest and most informed choices for their health.
Today's beauty industry is filled with confusing claims, and we are committed to providing absolute clarity.
Therefore, we created The Apuree Clean Standards, the industry's first tiered ingredient standard designed to define the future of 'nail care that is safe for all.'
This system goes beyond the conventional "X-Free" concept, offering you a clear, layered guide to understand the purity and safety of each of our products. This is our unwavering commitment to you: ensuring absolute safety without sacrificing performance or beauty.
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Apuree Clean Standards:
Our Uncompromising Standard for Clean Beauty
The Apuree Clean is more than just a list; it is our solemn commitment to you.As science evolves, our standards will evolve with it, ensuring that Apuree always represents the pinnacle of health, safety, and performance.Apuree has always believed that
Health is the new beauty.
Pure³ | The Foundational Clean Standard
Our Promise:
To provide core safety for vibrant, long-lasting color and your exclusive manicure sets. This is the baseline that every Apuree product must meet, with standards that far exceed industry norms.
What It Means For You: This level ensures your manicure experience is built on a foundation of safety. We start by eliminating the 26 most notorious harmful chemicals in nail products (our "26 Free" promise) and, on top of that, further ban various parabens, phthalates, sulfates, and animal-derived ingredients.
Applicable Product Lines:
26-Free™ Series: Gel Nail Polish
Pure⁴ | The Conscious Choice
Our Promise:
To enhance purity for frequent users of nail products, minimizing potential sensitivity risks.
What It Means For You:
For more frequently used products, we elevate our safety standards further. We ban all ingredients from Pure3 and additionally exclude a wide range of potential skin sensitizers (like HEMA and Di-HEMA), chemical solvents, and all synthetic fragrances—which is key to solving the odor issue of traditional nail polishes. It's the ideal choice for your daily pop of color.
Applicable Product Lines:
26-Free™ Series: Nail Polish
MomentMani™ Series: 1-Step Gel Polish
Pure⁵ | Proactive Purity
Our Promise:
To provide proactively beneficial formulas where ingredient integrity is paramount.
What It Means For You:
This standard marks a leap from simply 'avoiding harm' to 'proactively providing nourishment.' We eliminate all banned ingredients from the lower tiers and further prohibit entire chemical categories like PEGs and Ethanolamines. Formulas at this level are enriched with high-performance, bio-based ingredients designed to progressively improve your nail health over time.
Applicable Product Lines:
DermiSmart™ Series: Smart Care Nail Lamps, Smart Manicure Tools
BioNailish™ Series: Botanical-Based Nail Growth Treatment
Pure⁶ | The Ultimate Standard of Purity
Our Promise:
The pinnacle of purity. To provide the absolute highest level of safety and complete peace of mind for the most delicate body systems.
What It Means For You:
This is our solemn promise to the most vulnerable individuals—including expectant mothers and users with extremely sensitive skin. We ban all ingredients from the other tiers and go even further, excluding cyclic silicones, all synthetic colorants and dyes, petrolatum, and any ingredients on the European Union's "Substances of Very High Concern" (SVHC) list. Products at this level are formulated with over 99% ingredients of natural origin and are designed to meet the stringent standards of third-party assessors like the USDA and the Environmental Working Group (EWG).
Applicable Product Lines:
Prorevive™ Series: Premium 100% Natural Cuticle Oils & Serums
BioNailish™ Series: 100% Botanical-Origin Hand & Foot Care