Apuree® is dedicated to providing you with the purest and healthiest nail care products available. Our commitment to sustainability, cruelty-free practices, and inclusivity sets us apart. We use only natural, organic ingredients and avoid harmful chemicals, ensuring your nails are safe and healthy. With Apuree®, you can express your unique style while making a positive impact on the planet.

Dr. Keren, a nail research expert from the University of Edinburgh, who is also a nail lover doing nails frequently, has observed a rising trend of nail problems among women due to the frequent use of unsafe nail products, including breakage, splitting, infections, and even nail loss. This phenomenon is particularly prevalent in developed regions. According to the Journal of Occupational and Environmental Medicine, a staggering 60% of nail technicians reported experiencing brittle and easily breakable nails due to prolonged exposure to chemical-laden nail products. Among them, approximately 30% frequently encounter severe issues like nail cracking and detachment.

Even more concerning is the widespread presence of banned chemicals in nail products, such as dibutyl phthalate, toluene, and formaldehyde, which are strictly prohibited by the European Union Cosmetics Regulation & FDA. These harmful substances pose significant threats to nail health, causing dryness of the cuticle layer, nail breakage, infections, peeling and even damage to the nail matrix, leading to permanent and irreversible harm. The nail matrix is responsible for 90% of nail health, and once deeply damaged, the nail cells cannot regenerate, resulting in long-lasting and irreparable damage to the nails. This not only compromises the aesthetic appearance but also potentially has far-reaching consequences for the overall nail structure, trapping individuals in a cycle of nail health problems.

During a women's empowerment mission in Mexico, Dr. Keren accidentally broke her nail badly. Treated with a traditional 'Oil' by a local woman, she witnessed remarkable results. Her nail not only healed rapidly but also emerged stronger, shinier, and healthier than her other nails. However, upon returning home and attempting to replicate the same treatment for her patients, Dr. Keren found herself unable to achieve the same remarkable outcomes. Determined to help women who loved nail art, she embarked on a journey back to Mexico to uncover the secrets behind the miraculous 'Oil'.

After many years of dedicated research, Dr. Keren successfully extracted the key nail repair ingredient from the legendary Mexican 'Oil'. Collaborating with a team of renowned nail dermatologists, she developed Prorevive™ Technology, undergoing many experiments and countless setbacks. Finally, they managed to isolate jojoba Oil Oligopeptide-1, a revolutionary ingredient derived from Jojoba Oil that deeply repairs and reactivates nail matrix regeneration.

Jojoba Oil Oligopeptide-1 is not only rich in keratin, biotin, minerals, and squalane but also specifically targets different stages of nail growth, promoting long-lasting repair, stimulation, and enhancement of nail growth.

Apuree®'s core patented ingredient, Jojoba Oil Micro-Essence, is extracted through our revolutionary Apuree® Prorevive™ technology. This process isolates a rare, highly active component from jojoba oil, accounting for only 1% of the total extract.

However, Apuree®’s jojoba oil micro-essence, through its small molecule micro-penetration, accelerates the repair of damaged nail matrix cells, promoting rapid regeneration and effectively reversing various degrees of nail damage.

This allows individuals with damaged nails to restore their nails to full health. Simultaneously, Jojoba Oil Micro-Essence rapidly promotes keratin bonding and is fully compatible with biotin, targeting five distinct stages of nail growth for comprehensive and deep repair, ensuring pure and beautiful