We live in a world of labels—on our food, on our clothes, and especially on our beauty products. As you navigate the ever-growing landscape of clean beauty, it can be hard to know what all those little seals and symbols really mean. For us at APUREE®, these certifications aren't just for show; they're our non-negotiable proof, our "receipts" that what we say we stand for is what we actually do.

We believe that true beauty is built on trust, and these seals are how we earn yours. They are the visible promise that we are committed to being a clean nail brand that prioritizes your health and the planet's well-being.

A Truly Pure Promise: Our USDA Bio-Based & Organic Commitment

When you see "organic" on a product, you might think of food, but for us, it's a foundational standard that extends to our beauty ingredients. While our USDA Certified 100% Bio-Based seal is a rigorous promise of purity—guaranteeing that our formulas are made entirely from renewable, bio-based ingredients—our commitment goes even further. Every single botanical oil and gentle aroma we source is farmed and processed according to the strict, non-toxic guidelines that align with USDA Organic standards. This ensures our products are exceptionally pure and of the highest quality, so you can confidently nourish your nails with the most wholesome elements nature has to offer.

A Pledge To All Beings: Vegan & Cruelty-Free Beauty

You shouldn't have to choose between a beautiful manicure and your values. Our dedication to a clean and conscious product extends to every living being. The Vegan Certified logo confirms that our products are entirely free of animal-derived ingredients, by-products, or derivatives. This includes common beauty ingredients like beeswax, lanolin, and carmine. By choosing a product with this certification, you are actively supporting a compassionate and sustainable approach to beauty.

This goes hand-in-hand with our Cruelty-Free (Leaping Bunny) certification. As one of the most trusted symbols for cruelty-free products, this internationally recognized logo guarantees that no animal testing occurred at any stage of our product development. This means our ingredients, our formulations, and our finished products are never tested on animals. We believe that true beauty should never come at the expense of another living creature.

Beyond The Labels: Our Uncompromising 26-Free™ Formula

Our dedication to purity is what led to our innovative 26-Free™ formula. This isn't just a number; it's a testament to our unwavering commitment to your health. We’ve meticulously excluded 26 of the most common and questionable ingredients often found in conventional nail polishes. Ingredients like Formaldehyde, Toluene, and Dibutyl Phthalate are nowhere to be found in our products. This allows you to indulge in a vibrant, long-lasting manicure without a second thought about what you're putting on your body. It's a key part of our promise to deliver an uncompromising, safe, and effective solution.

Our Promise To The Planet: Conscious Sustainability From Product To Packaging

Our commitment to a healthier planet doesn't stop at our formulas. It extends to the very packaging that holds your favorite products. This is where our eco-conscious certifications come in. When you see our Climate Pledge Friendly status, you can trust that we are actively working to reduce our carbon footprint across our operations, from sourcing to shipping. This is a promise we make alongside our FSC (Forest Stewardship Council) certification, which guarantees that the paper and wood materials we use for our boxes are sourced from forests that are managed responsibly. These certifications are another way we demonstrate our dedication to conscious sustainability—making sure every step of your APUREE® journey is as kind to the planet as it is to your nails.

Frequently Asked Questions (FAQ)

Are All Natural Products Vegan And Cruelty-Free?

Not necessarily. A "natural" product may still contain animal-derived ingredients like honey or beeswax, and it could still be tested on animals. That's why we believe a combination of certifications is crucial for a truly ethical and conscious product.

How Do These Certifications Benefit My Nail Health?

Our commitment to certified, pure ingredients means our products are free from many common irritants and harsh chemicals that can weaken nails. This ensures you're nourishing your nails with clean, potent ingredients that promote long-term strength and vitality.

Your Conscious Beauty Journey Starts Here

Our certifications are more than just stamps on a box; they are a public declaration of the APUREE® philosophy in action. In a world that often prioritizes profit over principle, these seals are our tangible proof—a transparent and verifiable commitment to integrity and genuine care for both our customers and the world around us. Each certification is a step we've taken to ensure our products live up to our promise.

We see our role as more than just a beauty company; we are partners in your wellness journey. We invite you to explore our full range of healthy nail products and align your beauty routine with your values.

Ready To Make An Empowered Choice For Your Nails?

Shop Our Collection of healthy nail products and experience the APUREE® difference.