At APUREE®, we believe that true luxury is found in peace of mind. It's the confidence that comes from knowing the products you use on your body are not only effective but also unequivocally safe and ethically crafted. We believe that beauty should be a source of joy, never a source of concern.

This philosophy is the bedrock of our brand. It's why we've meticulously formulated the APUREE® Anti-Aging Hand Mask Set to a standard that goes far beyond the industry norm.

For us, "clean beauty" isn't a marketing trend; it is our promise to you. This is why we proudly stand by our 26-Free, Vegan, and Cruelty-Free commitment.

The Apuree purity manifesto: what "26-free" truly means

You’ll see the term "26-Free" on our packaging, and it's a declaration of our uncompromising standards. It means we have consciously formulated our hand mask without 26 specific categories of ingredients known to be potentially irritating, harmful to your health, or damaging to our environment.

It's our commitment to creating a non-toxic hand mask that delivers powerful results without questionable chemicals.

More than a number: decoding our "no" list

To the discerning Ingredient Purist, labels matter. Here are a few of the common ingredients you will never find in our formulas, and why (you can find from Apuree clean nail system):

• Formaldehyde & Formaldehyde-Releasing Preservatives
  Why they're used elsewhere: A powerful and cheap preservative to extend product shelf life.
  Why we say no: These are known skin irritants and allergens. Given the broader health concerns associated with formaldehyde, it's a non-negotiable exclusion for APUREE®. We believe your skin's health is paramount.
• Parabens (e.g., Methylparaben, Propylparaben)
  Why they're used elsewhere: Widely used as preservatives to prevent the growth of bacteria and mold.
  Why we say no: While effective, some scientific studies have raised concerns about parabens' potential to mimic estrogen and disrupt the endocrine system. We prefer to err on the side of caution, opting for modern, innovative preservative systems with excellent safety profiles.
• Phthalates (e.g., DBP, DEHP)
  Why they're used elsewhere: Often used to make plastics more flexible and as solvents in fragrances.
  Why we say no: Phthalates are another category of chemicals linked to potential endocrine disruption. By excluding them, we ensure our formula remains pure and your body remains free from unnecessary chemical exposure.

Our full "no" list includes sulfates, mineral oil, synthetic dyes, and many more. This rigorous process of elimination ensures the final product is as clean as it is effective.

Beyond clean: our commitment to compassion

Our responsibility doesn't end with safe ingredients. It extends to the well-being of our fellow inhabitants on this planet.

• 100% Vegan Formula: This is our promise that our hand mask contains zero animal-derived ingredients or by-products. Instead of animal collagen, for example, we utilize advanced bio-engineered vegan collagen that provides exceptional performance without compromise. When you choose our vegan hand treatment, you are choosing plant-powered, sustainable beauty.
• Certified Cruelty-Free: We believe that beauty should never come at the cost of animal suffering. We do not test our formulas or their individual ingredients on animals, and we partner with suppliers who uphold these same ethical standards. This is our pledge to kindness.

A promise of safety for every skin type - especially sensitive

For those with reactive or sensitive skin, finding effective anti-aging products can be a challenge. Harsh chemicals, fragrances, and allergens can often do more harm than good.

Our 26-Free formulation is the ultimate hand mask for sensitive skin. By removing all common irritants and unnecessary additives, we have created a formula that is profoundly gentle yet powerfully effective. The focus is on high concentrations of beneficial, skin-loving actives like our 7-Peptide complex, not on harsh fillers. This is how we achieve potency without compromising safety, allowing everyone to use our products with absolute confidence.

You deserve a skincare experience that aligns with your values for health, ethics, and environmental responsibility.