When you choose a product, have you ever considered the unseen journey it took to land in your hands? True beauty, we believe, is never about compromise. It's a holistic synergy of health and beauty, and our promise to you is built on two equally important pillars. First, our 26-Free™ formula, a testament to what we intentionally leave out—a full list of harmful toxins and chemicals we refuse to use. Second, the incredible, pure ingredients we thoughtfully put in—the potent, plant-based power that nourishes and restores your nails. This is our uncompromising commitment: to offer you a product that is both exceptionally beautiful and genuinely healthy.

Curating nature's finest for your nail health

The power of a purposeful ingredient

To illustrate our process, let's talk about one of our hero ingredients, a star in our 100% USDA Bio-Based Cuticle Oil Set. When we were developing this collection, we didn't just pick oils at random. We sought ingredients that would deeply nourish and restore your cuticles and nails, transforming a simple routine into a restorative ritual.

We integrated Jojoba Oil into our formula, precisely because it so brilliantly mimics our skin's natural sebum, allowing it to penetrate deeply and deliver lasting hydration without a greasy feel. More than an oil, it's a restorative balm that works in harmony with your body. We meticulously selected it for its ability to help your nails feel stronger and look healthier from the inside out. This commitment to plant-based power is what sets us apart and allows us to deliver on our promise of a healthiest nail brand experience.

"Our formulations are a synergy of science and nature. Every ingredient is chosen not only for its purity but for its proven ability to actively contribute to your nail health."

— A member of the APUREE® Scientific Team

The APUREE® Prorevive™ difference

Beyond our carefully chosen ingredients, our commitment to purity is embodied in our 26-Free™ formula, a testament to our resolve to avoid harmful toxins and a cornerstone of our 100% Vegan & Cruelty-Free certifications. To take our formulas a step further, we developed our proprietary APUREE® Prorevive™ technology. This innovative complex is a potent blend of nourishing, plant-based botanicals designed to support and strengthen your nails from the inside out, ensuring they are not just polished but genuinely healthy. This is our way of offering a truly non-toxic solution, proving that you don't have to compromise on health for beautiful color.

FAQs

How do you ensure your ingredients are potent?

We select our raw materials based on their known efficacy and work with suppliers who provide certificates of analysis. We focus on ingredients in their purest, most unrefined state to ensure their natural benefits are preserved and delivered to you.

Are your ingredients truly "clean"? What does that mean for APUREE®?

For us, "clean" is more than just a label—it's a promise. It means we source ingredients that are not only free from harmful toxins but are also proven to be safe and beneficial for your nails and body. We partner with trusted suppliers who share our commitment to ethical sourcing and ingredient integrity.

We invite you to explore our formulations with confidence, knowing that what's inside every bottle is a testament to our core values. Ready to experience the difference? Shop APUREE®'s innovative nail products here.