The Apuree® Clean Ingredients Standards
Transparency you can trust. Explore our industry-defining, tiered ingredient standards to understand the unparalleled commitment to purity and safety inside every Apuree® product.
The Ultimate Standard of Purity
55+ Banned Ingredients
The pinnacle of purity, designed for the most sensitive users, including expectant mothers. Formulated with over 99% ingredients of natural origin.
View Pure⁶ Standard (PDF)Proactive Purity
45+ Banned Ingredients
A professional-grade standard that proactively provides nourishment while eliminating a wider range of heavy metals and potential carcinogens.
View Pure⁵ Standard (PDF)The Conscious Choice
32+ Banned Ingredients
An enhanced standard for frequent users, minimizing sensitivity risks by targeting additional solvents and plasticizers.
View Pure⁴ Standard (PDF)The Foundational Clean Standard
26+ Banned Ingredients
Our baseline for all products, far exceeding industry norms to ensure foundational safety for everyday use.
View Pure³ Standard (PDF)Our Philosophy: Beyond the List
The Apuree Clean Standard is more than just a list; it is our solemn commitment to you. As science evolves, our standards will evolve with it, ensuring that Apuree always represents the pinnacle of health, safety, and performance. We have always believed that Health is the new beauty.