Apureeยฎ Clean Standards
View The Pureยณ Banned Ingredients ListPureยณ | The Foundational Clean Standard
Our Promise: To provide core safety for vibrant, long-lasting color and your exclusive manicure sets. This is the baseline that every Apuree product must meet, with standards that far exceed industry norms.
Banned Ingredients: 26+
What It Means For You: This level ensures your manicure experience is built on a foundation of safety. We start by eliminating the 26 most notorious harmful chemicals in nail products (our "26 Free" promise) and, on top of that, further ban various parabens, phthalates, sulfates, and animal-derived ingredients.
Applicable Product Lines:
- 26-Freeโข Series: Gel Nail Polish
Apureeยฎ Clean Standards
At Apuree, "clean" is not just a label; it's our founding principle. We believe in ultimate transparency and are dedicated to empowering our community, allowing every consumer to make the safest and most informed choices for their health.
Today's beauty industry is filled with confusing claims, and we are committed to providing absolute clarity.
Therefore, we created The Apuree Clean Standards, the industry's first tiered ingredient standard designed to define the future of 'nail care that is safe for all.' This system goes beyond the conventional "X-Free" concept, offering you a clear, layered guide to understand the purity and safety of each of our products. This is our unwavering commitment to you: ensuring absolute safety without sacrificing performance or beauty.
What do we mean by Clean Nail?
Apureeยฎ: Redefining "Clean" Nail System: 6A+ Level
which means scrutinizing Natural & Organic Ingredient sources, along with No-Harm nails process, sustainability, transparent labeling, cruelty-free, diversity & inclusivity.
We advocate for greater transparency and accessible information in a supply chain often clouded by vague marketing claims.
A+ Natural & Organic Ingredients
Apureeยฎ has revolutionized nail products with potential natural & organic formulas. We insist 26-free standards, making products safe for everyone.
A+ No-Harm Nail Process
Apureeยฎ changes traditional nail process via its damage-free tech. Say goodbye to the hassles of traditional nail products and hello to healthy, beautiful nails with Apureeยฎ.
A+ Sustainable Packaging
Apureeยฎ products are packaged in sustainable and eco-friendly materials that are recyclable, biodegradable, reusable. Protect our planet is the first priority.
A+ Transparent Labeling
Apureeยฎ believes in full lable-transparency. Our product labels provide clear, accurate, and complete information, including a full list of ingredients, allergen warnings, production date, expiration date, and special certifications.
A+ Vegan & Cruelty-Free
Apureeยฎ is committed to cruelty-free practices. Our products, ingredients, and testing methods do not involve animals. We do not conduct or commission any animal testing, and our products do not contain any animal-derived ingredients.
A+ Diversity and Inclusivity
Apureeยฎ believes diversity drives innovation. We unite people from all backgrounds to create exceptional products while valuing each unique contribution. Committed to inclusivity, we ensure every customer feels respected and empowered.
Further Exploration
Want to Know deeper About Apureeยฎ?
Apuree Clean Standards: Our Uncompromising Standard for Clean Beauty
The Apuree Clean is more than just a list; it is our solemn commitment to you. As science evolves, our standards will evolve with it, ensuring that Apuree always represents the pinnacle of health, safety, and performance.
Apuree has always believed that Health is the new beauty.
The Foundational 26-Free Promise
Formaldehyde
What it is: A harsh chemical historically used as a preservative and nail hardener.
Why it's banned: It is a known human carcinogen and a potent skin, eye, and respiratory irritant.
Formaldehyde Resin
What it is: A polymer derived from formaldehyde, used to add shine and durability.
Why it's banned: It is a common skin allergen that can cause contact dermatitis.
Parabens
What it is: A class of widely used preservatives in cosmetics.
Why it's banned: They are potential endocrine disruptors, meaning they can interfere with the body's hormone systems.
Acetone
What it is: A powerful solvent used to remove nail polish.
Why it's banned: It is extremely drying to the nails, cuticles, and skin, leading to brittleness and irritation.
Butanone (Methyl Ethyl Ketone)
What it is: A solvent similar to acetone.
Why it's banned: It can cause irritation to the eyes, skin, and respiratory system.
Camphor
What it is: An ingredient formerly used as a plasticizer in nail polish.
Why it's banned: In large doses, it can be toxic and cause skin allergies.
Hydroquinone
What it is: A skin-lightening agent sometimes found in nail adhesives or treatments.
Why it's banned: Restricted in many countries due to potential carcinogenic effects.
Lead
What it is: A heavy metal that can appear as an impurity in colorants.
Why it's banned: It is a known neurotoxin that is harmful even at very low levels.
Coal Tar Dyes
What it is: Colorants derived from petroleum.
Why it's banned: Can be contaminated with heavy metals and are linked to cancer.
Paraffin
What it is: A petroleum-derived wax used in some nail treatments.
Why it's banned: From a non-renewable source and may be contaminated with toxic impurities.
Animal Products or Derivatives
What it is: Any ingredient sourced from animals, such as carmine or lanolin.
Why it's banned: To uphold our commitment to being 100% vegan and cruelty-free.
Diisoamyl/Di-n-Pentyl Phthalate
What it is: A phthalate used as a plasticizer.
Why it's banned: It is an endocrine disruptor with potential reproductive toxicity.
Benzyl Butyl Phthalate (BBP)
What it is: A phthalate used as a plasticizer.
Why it's banned: It is a known endocrine disruptor with reproductive toxicity.
Diethylhexyl Phthalate (DEHP)
What it is: A commonly used phthalate plasticizer.
Why it's banned: Known carcinogen and endocrine disruptor with significant reproductive toxicity.
Dibutyl Phthalate (DBP)
What it is: A phthalate used as a plasticizer.
Why it's banned: An endocrine disruptor linked to developmental and reproductive issues.
1,4-Dioxane
What it is: A contaminant that can be found in certain cosmetic ingredients.
Why it's banned: It is a probable human carcinogen and a known environmental toxin.
Chloral Hydrate
What it is: A chemical compound.
Why it's banned: It is a toxic substance prohibited for use in cosmetics by major regulatory bodies.
Chloroform
What it is: A volatile organic compound used as a solvent.
Why it's banned: It is classified as a probable human carcinogen and is toxic.
p-Nitrochlorobenzene
What it is: An industrial chemical.
Why it's banned: Highly toxic and prohibited for use in cosmetics.
2,4-Dinitrotoluene
What it is: An industrial chemical.
Why it's banned: A potential carcinogen and developmental toxicant.
4-Nitro-m-Phenylenediamine
What it is: A synthetic hair dye ingredient.
Why it's banned: A strong skin sensitizer and has been linked to mutagenic effects.
Benzylidene Acetone
What it is: A fragrance ingredient.
Why it's banned: A potent skin sensitizer, prohibited in cosmetics by the EU.
Musk Ambrette
What it is: A synthetic musk fragrance.
Why it's banned: It can cause photosensitivity and has shown neurotoxic effects.
Ethylene Oxide
What it is: A sterilizing agent and a chemical precursor.
Why it's banned: It is a known human carcinogen and a respiratory irritant.
Methyldibromo Glutaronitrile
What it is: A preservative.
Why it's banned: A potent allergen causing high rates of contact dermatitis, leading to its ban in the EU.
Methanol
What it is: A toxic alcohol used industrially as a solvent.
Why it's banned: It is toxic when absorbed or inhaled and can cause damage to the optic nerve.
PLUS: Our Commitment to Allergen Safety
In addition to our 26-Free promise, Apureeยฎ proactively bans the following common sensitizers for your ultimate peace of mind.
TPO (Trimethylbenzoyl diphenylphosphine oxide)
What it is: A photoinitiator that helps cure gel polish under UV/LED light.
Why it's banned: It is a potent skin sensitizer and one of the most common causes of allergic reactions to gel nail products.
HEMA (2-hydroxyethyl methacrylate)
What it is: A monomer that forms strong bonds, giving gel polish its longevity.
Why it's banned: It is a major allergen that can penetrate the skin and trigger severe, sometimes permanent, allergic contact dermatitis.
Di-HEMA TMHDC
What it is: A larger methacrylate monomer also used for adhesion and durability in gel products.
Why it's banned: Like HEMA, it is a known skin sensitizer that can cause allergic reactions upon contact.